“People don’t necessarily understand that it takes time to identify the right influencers and build the relationship. It cannot be an afterthought or something “tacked on” to the overall strategy. My best tip would be to start small and only target a handful of influencers rather than setting your sights on building relationships with 100 people.” – Amanda Maksymiw, Q&A with the Review: OpenView’s Amanda Maksymiw
“There is in fact no prescription in advance. The most important thing when you identify your influencers is to talk with them on a one-to-one basis and ask them for their views. … There’s no better way to create the relationship than to first ask them their opinions.” – Nick Hayes, Working with Influencers, Part I (Video)
“Once you have a good idea of what type of influencers you are looking for, mapping out a strategy becomes a lot clearer. Sure, there are situations that dictate short-term solutions and mass outreach but in most cases that just replicates existing marketing activities. Creating true influence as a brand means investing time in building deep relationships with consumers, creating an extension of your brand across the country or globe.” – Brandon Evans, Why Influencer Marketing Isn’t About the ‘Influencers’
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