“If your content and message are great, people will listen and share. Smaller influencers are also more likely to engage with brands and build a one to one connection.” – Amy Gaerlan (@amygaerlan), 5 Tips for Influencer Outreach
“[B]est practices in influencer outreach are beginning to emerge, and a number of new tools are popping up to make it easier for brands and their partners to identify and collaborate with the right taste makers. Influencer programs can open up huge new opportunities for brands, but require careful planning that balances the risks and rewards.” – Matthew Hayles (@midnighthaircut), Edelman Canada Digital Digest #83: What is Influence?
“Instead of seeing your influencers as insurmountable competition, start thinking of them as allies. Assuming that your content is high quality (read: unique) and that you have legitimate expertise in your field to share, there is still a place for you alongside the Big Dogs if you’re willing to work for it.” – Jay Baron (@jaysbaron), How to Have Influencers Share Your Content
“Work to cover various segments by including influencers who are cross-topic and multichannel so that customers who fit that description can find them.” – Andrey Golub (@aVg), Built To Last: Social Influence in B2B
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