“Brands aren’t born social. They don’t get talkworthy on their own or because an agency signs them up for Facebook and Twitter accounts. Word of mouth success takes planning and execution to insure that you[r] product is worth talking about, to make a humble can of soda or a hot new cell phone into products that become that social glue between people.” – Ed Keller (@kellerfay), Social Glue: How to Make Your Brand Talkworthy
“It may take some time to build a relationship with an influencer, particularly as they are being regularly approached by people who want something from them, but the rewards can be more than you expect.” – Belinda Stinson (@she_inspires), 7 Ways to Find Powerful Influencers
“By reaching out to influencers and getting them to talk about your products and services, you’re getting around the problem of traditional marketing not working anymore. By adopting an influencer marketing strategy, you’re using the power of peer reviews to sell your products and services.” – Matt Southern (@MattSouthern), Influencer Marketing – How to Harness It for Your Business
“I guess when all is said and done [Klout’s] popularity is rooted somewhere in our vanity, our desire for digital affirmation. And I say that because I know many, many people who are obsessed with being seen as an ‘influencer’ and who obsess over their Klout scores, and the scores of those around and above them in the rankings who ‘have only written one decent blog’. Don’t worry I won’t name you, but suffice to say, you’re so vain you probably think this blog is about you!” – Jamie Anderson (@collsdad), You’re So Vain, You Probably Think This Blog Is About You
“If you want to become more influential, then do more influential things. Get passionate about causes and you’ll automatically attract others with similar goals. Your cause gets a boost and your score may even rise without your actually trying.” – Jure Klepic (@jkcallas), 12 Most Unnecessary Reasons to Raise Your Klout Score
Did you come across a great quote recently that you think we should feature here? Email us with the link and selected quote!