“The impact we make through social media can’t entirely be measured by numbers and scores. If you tweet, post, friend and follow people just to raise a number or better a score, you’re missing the point of social media. It’s not just about how powerful of an influencer you are. It’s about connecting with the person on the other side of the Facebook wall.” – Bryan Kramer (@bryankramer), Klout, Schmout. Connecting is the Real Clout.
“I think there are two main themes: First, the social Web provides an empowering opportunity for all of us, all of our companies, to have a voice, to find our own return on influence. Second, companies need to be aware of these emerging attempts at influence measurement to know enough to determine what is useful and appropriate for their own brands.” – Mark Schaefer (@markwschaefer) via Jamar Hudson (@jamarhudson), Influence Up for Grabs on the Social Web, Says Author Mark Schaefer
“Influence isn’t about eyeball aggregation, and what businesspeople care about (or should) is how effective the person in question is at DRIVING ACTION amongst the people to whom they are connected. Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. The key to effective use of influencers is their ability to cause behavior, and that ability varies not just by topic, but even more so by platform.” – Jay Baer (@jaybaer), The Fight for the Future of Influencer Analytics
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