“Don’t rush the observation step. Take time to understand the influencer. Rushing will usually result in missing the important subtle things that are most important! This can take a week or a month, depending on the person. Take your time…” – Robert Caruso (@fondalo), Building Social Media Relationships With Influencers
“I see a lot of B2B companies going into social media without the faintest idea of why they’re doing it. They’re on Facebook and Twitter and Pinterest and when you ask them why they say it’s because they have to be there. I don’t believe that’s the case. You should choose social channels based upon what your customers are doing, not whether it’s fashionable to be there.” – Paul Gillin (@pgillin), The Truth About Influence in B2B Marketing from Master Strategist Paul Gillin (quoted)
“[A]s good as you are at telling your story, you really need the story to be so good that others tell it for you and tell it the way you want them to. That’s a very challenging task since anyone can pretty much say anything on the web. If you can get a prospect to understand truly what you do, what you fix, how you fix it, and why you are a good choice before they ever land on your site, then you’ve done a good job at having the “influencers” tell your story for you, in a much more believable way.” – Alan Belniak (@abelniak), Social Media Influence: What Is It Really? (And Why Care?) (quoted)
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