“To truly mature the social influence – and, by association, the influencer – market, we need to remember how many aspects there were to Dale Carnegie’s seminal book and how they all had to be aligned to work their magic.” – Danny Brown (@DannyBrown), Social Influence and the Shift of the Carnegie Principle
“Why not invest some time, take a step back and identify a new range of people to target – people who have passions, dreams, desires and a voice. Just because someone doesn’t have thousands of followers on Twitter, doesn’t mean that they have no voice. Often it’s these stories that spread faster and wider because they’re more genuine than a simple product drop to the usual suspects.” – Kate Kearney (@KateKearney), Would the real online influencer please stand up
“What you measure is what you get. We can argue all day long about the definition of “influence” but the fact is that these tools measure very specific behaviors. You want someone who spends a lot of time on Twitter or Facebook and knows how to build a following? Go right ahead. But remember that’s *all* these personal influence tools can see — and if you’re using them as a single data point to make critical business decisions you’re playing with fire.” – Tonia Ries (@tonia_ries), Coping with the Klout Reality (Comments)
“Right now we are still in the silent movie stage when it comes to tools. We are distilling value and wisdom from big data which is difficult, and it will take time to merge interests of brands with the data available and then, more importantly, prove there is a connection between brand advocacy and purchase intent.” – Mark Schaefer (@markwschaefer), Q&A: Mark Schaefer on creating web content that creates a reaction. Part one
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