Influencer Marketing Quotes of the Week

“As the old saying goes, “Failure to plan is planning to fail,” and this rings especially true in influence marketing strategy. If you don’t have a solid plan of attack for raising awareness, building trust, and providing ongoing value for your influencers, they will quickly lose interest.” – Nyerr Parham (@nyerr), Why Brands Are So Afraid Of Influence Marketing

“Gamification or perk-based marketing is becoming a go-to technique to “engage” audiences on social. Yet most marketers realize how shallow the resulting engagement really is. Influencers, on the other hand, have earned their influential status by creating a perceived authority built on trust. When they say something, their audience engages.” – Nicolas Chabot (@nicochabs), Why influencer marketing scares the pants off advertisers

“What matters isn’t a quantifiable score determined by statistics, but rather a knowledge of what your customers and potential customers are into (determined by hand or using really smart software) and finding out who matters to them!” – Elisabeth Michaud (@emichaud), Influence THIS! Why influence scores don’t matter for your Social Media ROI

 

Did you come across a great quote recently that you think we should feature here? Email us with the link and selected quote!

 

Comments

  1. Wow, thanks for including me! I’m flattered.