“As the old saying goes, “Failure to plan is planning to fail,” and this rings especially true in influence marketing strategy. If you don’t have a solid plan of attack for raising awareness, building trust, and providing ongoing value for your influencers, they will quickly lose interest.” – Nyerr Parham (@nyerr), Why Brands Are So Afraid Of Influence Marketing
“Gamification or perk-based marketing is becoming a go-to technique to “engage” audiences on social. Yet most marketers realize how shallow the resulting engagement really is. Influencers, on the other hand, have earned their influential status by creating a perceived authority built on trust. When they say something, their audience engages.” – Nicolas Chabot (@nicochabs), Why influencer marketing scares the pants off advertisers
“What matters isn’t a quantifiable score determined by statistics, but rather a knowledge of what your customers and potential customers are into (determined by hand or using really smart software) and finding out who matters to them!” – Elisabeth Michaud (@emichaud), Influence THIS! Why influence scores don’t matter for your Social Media ROI
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