A couple of thoughts: For Inman the program works fairly well and there are a couple of reasons.
1. The Ambassadors are respected professionals within the Real Estate Vertical who have achieved their own level of success and have developed their own ‘club’ which is cemented at every conference etc. They happily promote each other and build friendships and established referal networks. See The Best of the Best Inman Connect Ambassadors Announcement
Brian Solis and The Pivot Conference:
AJ Leon’s Team of Misfits
Misfit Dinner Vancouver Fall 2012