Influencer Marketing Is Perfect for Startups

OpenView Venture’s recent eBook is a timely reminder that almost every size company can – and should – benefit from influencer marketing. Yet to date it’s been mostly large, established brands who have invested in strategic influencer marketing programs. This shouldn’t be the case, as influencer marketing is perfect for startups. Perhaps the larger organizations […]

Are B2B vendors really benefiting from their social media outreach?

It seems the word ‘Influencer’ is in vogue these days. I keep reading of the term, whether it’s about Twitter scores, teen influentials, presidential campaign ‘influencers’ or, as I concentrate on, business influencers. It’s not always been the case. Seven years ago when we started Influencer50, and three years ago when we published our book, […]