For the past eighteen months our company has collated and edited the Influencer Marketing Review blog. It’s an aggregator of the best Influencer Marketing stories from around the web, deliberately not biased towards Influencer50’s own stories. We’ve been averaging 1500 discrete viewers each month. But the truth is that the quality of relevant stories we […]
Nick Hayes: How has Influencer Marketing been hijacked by Social Media Vendors? – and how can it get back its link to Sales?
How did this happen? When we started our company in the field of Influencer Marketing our intention was to identify the real-world sales influencers – whether they made a noise about it or not. We wanted to better understand how sales were being made – and better understand what was standing in the way when […]
The B2B Customer Decision Journey: The Route To Increased Sales
We’ve only just picked up on this Forbes article – it’s a few months old now but so good we couldn’t let it go. By Oskar Lingqvist, Candace Lun Plotkin, Jennifer Stanley of Mckinsey & Co. While B2B organizations have embraced the idea of customer-centricity, many have yet to adapt to the reality of customer […]
Social Influence Tools – Confusing Influence & Awareness
Here’s a very honest and, to our minds, accurate assessment of the current ‘social influence’ tools. Respect to hardcore tweeter Sean Nicholson for writing it. Social media awareness continues to blossom among consumers and, along with it, the fascination with number of followers, friends, and connections. The sad part is that rather than focusing on […]
Yes, Marketers, You Should Pay Your Influencers
By Teresa M. Caro A consumer advocate can be your brand’s best friend. They spend 13% more than the average buyer and refer business that equals 45% of the money they spend, according to Satmetrix. The rise of these brand influencers has spawned quite a bit of buzz in recent months for companies thinking this could enhance their […]
Why The Conversation Prism Misses the Boat on Influence
Recently, Altimeter analyst Brian Solis released the fourth iteration of the Conversation Prism, a visual representation of where the social web stands today. As part of this update the prism included influence, in a nod to how key this area of social media has become for today’s businesses, in both goals and tactics. Unfortunately, like many […]
Macala Wright: Contextual Analysis of Influencers is Key to Marketing Success
My last article on influencer marketing covered declining standards in influencer marketing. Many readers were left asking, “How do we then create effective influencer marketing programs?” In order to be effective, communications professionals must first remember what influencer marketing is and isn’t: Influencer Marketing is the process of identifying, researching, engaging and supporting the people who create […]