Influencer Marketing Quotes of the Week

“[T]the importance of audience measurement and data for influencer marketing is the same as that to television, radio or digital marketing. This data is key to matching the message, the product, service or brand, to the correct audience, in hopes of influencing consumer behavior within that audience.” – Craig Rennick (@craigrennick), The Importance of Influencer […]

Influencer Marketing Quotes of the Week

“Isn’t it about time we return the focus of influence marketing to the actual sales converted instead of message amplification? Focus on who and where the customer is instead of the influencer? When executed with the right strategy, influence marketing will — and should be — about customer acquisition.” – Sam Fiorella (@samfiorella), Influence Marketing […]

Influencer Marketing Quotes of the Week

“Not to be considered billboards, influencers are beacons of trust, authenticity and knowledge in an ocean of social noise. To work with them requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage them.” – Evy Wilkins (@mainwilk), Influencer Discovery: The Secret Sauce “It is far too […]

Influencer Marketing Quotes of the Week

“Don’t let yourself be deceived; your key influencers are already having conversations, whether or not you’ve begun a marketing initiative to interact with them.  However, engagement will fuel the fire behind their conversations, and allow you to generate more positive content about your products and your company.” – Zachary Reiss-Davis (@ZacharyRD), Listen To Customers, Engage […]

Influencer Marketing Quotes of the Week

“Brands that think aggregating influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.” – Ryan Joe (@threefirstnames), Influencing the influencers “The key to engaging with any new influencer or branching […]

Influencer Marketing Quotes of the Week

“In the race toward Influencers with big audience numbers, we forget that there often is a disconnect between an Influencer’s ability to distribute content widely because of large number of followers, and her or his ability to drive results for a company. While audience size matters, it doesn’t matter as much as authority.” – Patrick […]

Influencer Marketing Quotes of the Week

“As the old saying goes, “Failure to plan is planning to fail,” and this rings especially true in influence marketing strategy. If you don’t have a solid plan of attack for raising awareness, building trust, and providing ongoing value for your influencers, they will quickly lose interest.” – Nyerr Parham (@nyerr), Why Brands Are So […]

Influencer Marketing Quotes of the Week

“[B]eware silver-tongued influencers who lack practical experience in the field about which they write and speak. Never be afraid to ask tough questions and if the answers don’t seem right, then find another source of advice.” – Michael Krigsman (@mkrigsman), Beware the loud voices of charlatan thought leaders “[W]e’re surprised that so many B2B marketers […]

Influencer Marketing Quotes of the Week

“Influence marketing is a valuable method of indirectly reaching target audiences directly. That’s not a typo: Influence marketing works by speaking to an individual, group of individuals or a type of individual that has sway in a niche or market, instead of trying to directly appeal to the whole.” – Chris Pilbeam (@chrispilbeam), Four Tips […]

Influencer Marketing Quotes of the Week

“Once you’ve developed your target list, you’ll need to invite your advocates to participate in the program. Make sure you deliver the invitation in a way that acknowledges their importance, and show that you value their participation. Be specific: how will you compensate them for their time and engagement? The best reward is one that […]