Danny Brown: Social Influence and The Marketer’s Dilemma

Social Influence and The Marketer’s Dilemma Just 20 short years ago, marketing was pretty easy. You got your budget, you allocated it to the media buy (TV, print, radio, direct), and away you went. If you were conscientious, you’d collect results and give them to your clients. If you weren’t, you’d correlate any increased foot […]

Influencer Marketing Quotes of the Week

“In the race toward Influencers with big audience numbers, we forget that there often is a disconnect between an Influencer’s ability to distribute content widely because of large number of followers, and her or his ability to drive results for a company. While audience size matters, it doesn’t matter as much as authority.” – Patrick […]

Influencer Marketing Quotes of the Week

“Growing an online presence is important but let’s get real about influence. Presence doesn’t equal influence.  Presence can be measured in social media followings. Influence can’t.” – Martha Giffen (@MarthaGiffen), Online Social Influence Has Gone Crazy “When it comes to measuring influence, it is important to remember that the primary objective of an influencer program is […]

Pirouz Nilforoush: Four Reasons Advertising As We Know it No Longer Works

Advice on how to influence audiences in an attention deficit world Engage Don’t Disrupt  In a world cluttered with information overload the best performing ads have quickly become those that enrich the user experience with relevant and useful information rather than interrupt or disrupt the consumer experience. As a result, the industry is re-evaluating the effectiveness of traditional […]

Michael Brenner: Will Content Marketing Destroy Social Media?

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. I mean “Whoa!”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. I certainly do not agree […]