Social Influence and The Marketer’s Dilemma Just 20 short years ago, marketing was pretty easy. You got your budget, you allocated it to the media buy (TV, print, radio, direct), and away you went. If you were conscientious, you’d collect results and give them to your clients. If you weren’t, you’d correlate any increased foot […]
Influencer Marketing Quotes of the Week
October 21, 2012 by
“Growing an online presence is important but let’s get real about influence. Presence doesn’t equal influence. Presence can be measured in social media followings. Influence can’t.” – Martha Giffen (@MarthaGiffen), Online Social Influence Has Gone Crazy “When it comes to measuring influence, it is important to remember that the primary objective of an influencer program is […]