Influencer Marketing Quotes of the Week

“Understanding what influencer’s want, whether that be affiliation with a known brand, the opportunity for traffic and exposure, or great content – and aligning it with the interests of a brand: affiliation with a credible third party, access to an influencer’s audience and great content, allows for brand-Influencer Co-Creation. It is a necessary and positive […]

Jay Baer: Why Online Influencer Outreach is Overrated and How to Fix It

Why Online Influencer Outreach is Overrated and How to Fix It Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and […]

Influencer Marketing Quotes of the Week

“In the end, targeting a balance of influencers and advocates seems to be the right recipe. Both are incredibly useful in their own way, and so neither should be treated as a replacement strategy for the other.” – Chelsi Nakano, Influencer vs. Advocate (and Why We Need Both) “The number of followers you have on […]