Influencer Marketing Quotes of the Week

There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]

Mark Schaefer: Klout scores feed a social media sickness

Klout scores feed a social media sickness A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” […]

Steve Goldner: A Real Look at Social Media Influence

A Real Look at Social Media Influence We talk about influence as if it is something new. Actually the definition has not changed in the past 1000 years or so, but tactics for influence engagement certainly have changed due to the digital revolution. And while many might consider my use of the term “digital revolution” […]