Influencer Marketing Quotes of the Week

“[B]eware silver-tongued influencers who lack practical experience in the field about which they write and speak. Never be afraid to ask tough questions and if the answers don’t seem right, then find another source of advice.” – Michael Krigsman (@mkrigsman), Beware the loud voices of charlatan thought leaders “[W]e’re surprised that so many B2B marketers […]

Influencer Marketing Quotes of the Week

“Don’t rush the observation step. Take time to understand the influencer. Rushing will usually result in missing the important subtle things that are most important! This can take a week or a month, depending on the person. Take your time…” – Robert Caruso (@fondalo), Building Social Media Relationships With Influencers “I see a lot of […]

New eBook from OpenView Labs on Optimizing Marketing Channels

Our friends at the Boston VC firm OpenView Venture Partners have just released their latest eBook, “Discovery Channel: A Guide to Identifying and Prioritizing Optimal Marketing Channels.” It’s packed with great insights and features contributions from Ann Handley of Marketing Profs, Brandon Evans of Crowdtap, and Nick Hayes of Influencer50. Download your free copy here […]