Chuck Kent: Why Citizen Kane Would Never Make It As A Citizen Influencer

Citizen +K: The Rise of Social Influence A review of ROI: Return on Influence, by Mark W. Schaefer Orson Welles’ classic movie Citizen Kane tells of a once neglected and discarded child who grows to great influence as a king of content, but who fails to find lasting happiness.  Reading Mark Schaefer’s description of Citizen Influencers in his book ROI: Return […]

Q&A with the Review: Philip Sheldrake, Author of “The Business of Influence”

This is the third installment of our ‘Q&A with the Review’ series in which we talk with prominent members of the influencer marketing community about their work and thoughts on the industry. Amanda Maksymiw and Duncan Brown helped us get the series started, and now we’re grateful that Philip Sheldrake, author of The Business of […]

Paul Gillin’s Review of Katie Paine’s New Book: Sensible Talk About Social Media Measurement

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Those who still harbor this misconception should do themselves a favor and pick up Measure What Matters, a guide to digital ROI that puts common sense ahead of the current fan/follower frenzy. I’ll admit […]