Jay Baer: Why Online Influencer Outreach is Overrated and How to Fix It

Why Online Influencer Outreach is Overrated and How to Fix It Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and […]