Amanda Maksymiw: Top 5 Influencer Marketing Misconceptions

Top 5 Influencer Marketing Misconceptions Don’t Let your Influencer Marketing Program Get Hung Up Lately I have been thinking and reading a lot about influencer marketing. I’ve spent the last three years or so focusing on OpenView’s influencer marketing program and helping our portfolio companies implement and improve their influencer programs. I’ve spoken to some […]

Jay Baer: Why Online Influencer Outreach is Overrated and How to Fix It

Why Online Influencer Outreach is Overrated and How to Fix It Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and […]