Peyman Nilforoush: The massive potential of word-of-mouth

Peyman’s focus on bloggers alone feels a tad simplistic, but there are still some great points here.  The massive potential of word-of-mouth McKinsey and Company recently reported that word-of-mouth (WOM) was the primary factor behind 20-50 percent of all purchasing decisions, particularly those involving relatively expensive products that required more research and consideration (i.e., considered purchase). […]