Influencer Marketing Quotes of the Week

“Rather than engaging with advertisements from [technology] companies, consumers turn to expert bloggers and other influencers to get the information by which they formulate their opinions. Knowing who brand influencers are and how to leverage them is critical to changing brand perception and gaining market share. Ultimately, independent editorial content and what influencers are saying about […]

David Kamm: Who Didn’t You Know, and When Didn’t You Know Them?

This post from David Kamm may be brief, and perhaps it doesn’t tell you anything you don’t already know. But it’s a great reminder of the origins and true purpose of Influencer Marketing – its raison d’être, if you like. The experience described here is exactly what Influencer Marketing was first meant to address.  Who Didn’t You Know, and When […]