Influencer Marketing Quotes of the Week

“Brands that think aggregating influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.” – Ryan Joe (@threefirstnames), Influencing the influencers “The key to engaging with any new influencer or branching […]

Influencer Marketing Quotes of the Week

“Brands aren’t born social. They don’t get talkworthy on their own or because an agency signs them up for Facebook and Twitter accounts. Word of mouth success takes planning and execution to insure that you[r] product is worth talking about, to make a humble can of soda or a hot new cell phone into products that become […]

Influencer Marketing Quotes of the Week

“Influencers can spot someone simply wanting to push their own PR agenda a mile off. Ensure key players in your online market trust you by proving you can add value to the conversation. If you’re sharing content or making recommendations, don’t be partial. Only push your brand when it truly is relevant and does deserve […]

Influencer Marketing Quotes of the Week

There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]

Influencer Marketing Quotes of the Week

“Rather than engaging with advertisements from [technology] companies, consumers turn to expert bloggers and other influencers to get the information by which they formulate their opinions. Knowing who brand influencers are and how to leverage them is critical to changing brand perception and gaining market share. Ultimately, independent editorial content and what influencers are saying about […]

Ed Keller: Clout in the Real World

Klout declares itself to be “the standard of influence,” and many marketers these days buy into the notion that when it comes to influence the action is mostly – or most importantly – taking place online. Social media influence is often called word of mouth on steroids. However, this belies the fact that the overwhelming amount […]