“Don’t let yourself be deceived; your key influencers are already having conversations, whether or not you’ve begun a marketing initiative to interact with them. However, engagement will fuel the fire behind their conversations, and allow you to generate more positive content about your products and your company.” – Zachary Reiss-Davis (@ZacharyRD), Listen To Customers, Engage […]
Influencer Marketing Quotes of the Week
October 21, 2012 by
“Growing an online presence is important but let’s get real about influence. Presence doesn’t equal influence. Presence can be measured in social media followings. Influence can’t.” – Martha Giffen (@MarthaGiffen), Online Social Influence Has Gone Crazy “When it comes to measuring influence, it is important to remember that the primary objective of an influencer program is […]
Influencer Marketing Review 