Drew Neisser: 10 rules of Influencer Marketing – and why you should commit to them

By Drew Neisser. Though perhaps as old as the notion of marriage itself, influencer marketing is suddenly getting showered with fresh attention from brands, agencies, and service providers alike. Having talked to authorities from all three in preparation for this piece (and an upcoming panel discussion on the topic), I can offer you these 10 laws (more […]

IBM CMO study reveals challenging times

An interesting study reported on B2Bmarketing.net: Chief marketing officers (CMOs) are aware of a permanent shift in the ways marketers interact with their customers but they question whether the industry is fully able to meet the new challenges, according to an in-depth survey of CMOs carried out by IBM. The study, which saw 1700 CMOs […]