IMR Response: Richard Becker: Targeting Customers: Researchers Over Influencers

While there are some very interesting points about using research to target customers in this post, we felt compelled to highlight it here as another facile discussion of influencers that serves only to mislead readers about who influencers are and the benefits of influencer marketing. The main problem here is that Mr Becker appears to […]

IMR Response: Mark Healy: What is going to replace social influencers?

We’re posting this article to highlight the kind of superficial mass-media story that purports to discuss Influencer Marketing. And just gets it all wrong. We don’t mean to single out Mr. Healy, but we saw this article earlier today and felt compelled to respond. Using stats which indicate people are trusting their friends more than strangers […]