Danny Brown: The Business of Influence

Since announcing our book at the tail end of last year, both Sam and myself have been asked why write a book on influence marketing. Additionally, some people have said they’re looking forward to the book because “it will put social scoring [Klout] in its place” (paraphrased). The answers to both points are simple. For the first question, while […]

Influencer Marketing Quotes of the Week

“In the race toward Influencers with big audience numbers, we forget that there often is a disconnect between an Influencer’s ability to distribute content widely because of large number of followers, and her or his ability to drive results for a company. While audience size matters, it doesn’t matter as much as authority.” – Patrick […]

Influencer Marketing Quotes of the Week

“Influence marketing is a valuable method of indirectly reaching target audiences directly. That’s not a typo: Influence marketing works by speaking to an individual, group of individuals or a type of individual that has sway in a niche or market, instead of trying to directly appeal to the whole.” – Chris Pilbeam (@chrispilbeam), Four Tips […]

Influencer Marketing Quotes of the Week

“Once you’ve developed your target list, you’ll need to invite your advocates to participate in the program. Make sure you deliver the invitation in a way that acknowledges their importance, and show that you value their participation. Be specific: how will you compensate them for their time and engagement? The best reward is one that […]

Influencer Marketing Quotes of the Week

“Growing an online presence is important but let’s get real about influence. Presence doesn’t equal influence.  Presence can be measured in social media followings. Influence can’t.” – Martha Giffen (@MarthaGiffen), Online Social Influence Has Gone Crazy “When it comes to measuring influence, it is important to remember that the primary objective of an influencer program is […]

Influencer Marketing Quotes of the Week

“To truly mature the social influence – and, by association, the influencer – market, we need to remember how many aspects there were to Dale Carnegie’s seminal book and how they all had to be aligned to work their magic.” – Danny Brown (@DannyBrown), Social Influence and the Shift of the Carnegie Principle “Why not […]

Influencer Marketing Quotes of the Week

“Real influencers do not sway our decisions because of how high they score on a digital scale. They do because they make their stories relevant to us. Real influencers know that their success lies in the way they deliver their promises.” – Cendrine Marrouat (@cendrinemedia), The online influence trap… “We, the industry that makes a living […]

Influencer Marketing Quotes of the Week

“Influence is earned. Online can extend [influence] but doesn’t create influence typically.” – Vanessa DiMauro (@vdimauro), Webinar: What Does an Influencer Really Look Like? (Audio Recording) “We believe pretty strongly that too many people measure social media outreach simply because it can be measured – the numbers can be tracked…. Real influence is something very different […]

Influencer Marketing Quotes of the Week

“The impact we make through social media can’t entirely be measured by numbers and scores. If you tweet, post, friend and follow people just to raise a number or better a score, you’re missing the point of social media. It’s not just about how powerful of an influencer you are. It’s about connecting with the […]

Influencer Marketing Quotes of the Week

“Influencers can spot someone simply wanting to push their own PR agenda a mile off. Ensure key players in your online market trust you by proving you can add value to the conversation. If you’re sharing content or making recommendations, don’t be partial. Only push your brand when it truly is relevant and does deserve […]