Influencer Marketing Quotes of the Week

“Brands that think aggregating influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.” – Ryan Joe (@threefirstnames), Influencing the influencers “The key to engaging with any new influencer or branching […]

Influencer Marketing Quotes of the Week

“As the old saying goes, “Failure to plan is planning to fail,” and this rings especially true in influence marketing strategy. If you don’t have a solid plan of attack for raising awareness, building trust, and providing ongoing value for your influencers, they will quickly lose interest.” – Nyerr Parham (@nyerr), Why Brands Are So […]

Influencer Marketing Quotes of the Week

“Once you’ve developed your target list, you’ll need to invite your advocates to participate in the program. Make sure you deliver the invitation in a way that acknowledges their importance, and show that you value their participation. Be specific: how will you compensate them for their time and engagement? The best reward is one that […]

Influencer Marketing Quotes of the Week

“Don’t rush the observation step. Take time to understand the influencer. Rushing will usually result in missing the important subtle things that are most important! This can take a week or a month, depending on the person. Take your time…” – Robert Caruso (@fondalo), Building Social Media Relationships With Influencers “I see a lot of […]

Robert Caruso: Building Social Media Relationships With Influencers

Building Social Media Relationships With Influencers A frequent question I get from my connections in the social graph is “How do I build a relationship with an influencer for my brand/product”. Though it is a common question, the answer isn’t as common. Since I sincerely believe that social media marketing is a parallel universe to the real world, […]

Influencer Marketing Quotes of the Week

“Influence is earned. Online can extend [influence] but doesn’t create influence typically.” – Vanessa DiMauro (@vdimauro), Webinar: What Does an Influencer Really Look Like? (Audio Recording) “We believe pretty strongly that too many people measure social media outreach simply because it can be measured – the numbers can be tracked…. Real influence is something very different […]

Influencer Marketing Quotes of the Week

“Uncovering the top influencers in one’s field requires old-fashioned research. Read the trades, go to industry events and, of course, check out Twitter, Facebook, etc. Then, gradually develop a relationship with the influencers by asking questions and citing their content.” – Alexandra Levit (@alevit), 14 strategies for finding and leveraging major online influencers (quoted) “By understanding what […]

Influencer Marketing Quotes of the Week

“In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services. They are the ones we follow, trust and ultimately help decide what will succeed or fail.” – Mark Evans (@markevans), Do Influencers Drive Social Media? “I’m here to tell you […]

Influencer Marketing Quotes of the Week

“Brands aren’t born social. They don’t get talkworthy on their own or because an agency signs them up for Facebook and Twitter accounts. Word of mouth success takes planning and execution to insure that you[r] product is worth talking about, to make a humble can of soda or a hot new cell phone into products that become […]

Influencer Marketing Quotes of the Week

“The future is not about marketing to influencers – it’s about marketing with them. (This flaw in the term itself has surely resulted in the immediate deletion of countless pitches). Treating influencers as an extension of your company – rather than a distribution channel – will result in a more impactful experience for influencers and consumers alike.” […]