Influencer Marketing Quotes of the Week

“Not to be considered billboards, influencers are beacons of trust, authenticity and knowledge in an ocean of social noise. To work with them requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage them.” – Evy Wilkins (@mainwilk), Influencer Discovery: The Secret Sauce “It is far too […]

Influencer Marketing Quotes of the Week

“Don’t let yourself be deceived; your key influencers are already having conversations, whether or not you’ve begun a marketing initiative to interact with them.  However, engagement will fuel the fire behind their conversations, and allow you to generate more positive content about your products and your company.” – Zachary Reiss-Davis (@ZacharyRD), Listen To Customers, Engage […]

Influencer Marketing Quotes of the Week

“To truly mature the social influence – and, by association, the influencer – market, we need to remember how many aspects there were to Dale Carnegie’s seminal book and how they all had to be aligned to work their magic.” – Danny Brown (@DannyBrown), Social Influence and the Shift of the Carnegie Principle “Why not […]

Influencer Marketing Quotes of the Week

“Uncovering the top influencers in one’s field requires old-fashioned research. Read the trades, go to industry events and, of course, check out Twitter, Facebook, etc. Then, gradually develop a relationship with the influencers by asking questions and citing their content.” – Alexandra Levit (@alevit), 14 strategies for finding and leveraging major online influencers (quoted) “By understanding what […]

Scott Marticke: Influencing the Influencers

Influencing the Influencers When we talk about identifying influencers on social media, there is a tendency to look at the big picture: ranking by celebrity or industry status, by traffic, by number of followers, by number of comments, etc.  There are, however, several nuanced areas that need to be considered. Some of these may seem […]

Amanda Maksymiw: Top 5 Influencer Marketing Misconceptions

Top 5 Influencer Marketing Misconceptions Don’t Let your Influencer Marketing Program Get Hung Up Lately I have been thinking and reading a lot about influencer marketing. I’ve spent the last three years or so focusing on OpenView’s influencer marketing program and helping our portfolio companies implement and improve their influencer programs. I’ve spoken to some […]

Influencer Marketing Quotes of the Week

There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]

Jay Baer: Why Online Influencer Outreach is Overrated and How to Fix It

Why Online Influencer Outreach is Overrated and How to Fix It Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and […]

Influencer Marketing Quotes of the Week

“Often painted as either a mysterious dark art or as a revolutionary new concept (or both together), in reality marketing to influencers has always been around. In fact, the object of marketing is to reach those who influence purchasing decisions and to, well, influence them.” – Andrew Munro, Ultimate Guide to Influencer Marketing “It’s necessary […]

Elizabeth Hill: Step Away From the Influence Score

Step Away From the Influence Score This past week, I had an interesting exchange with a potential client around digital influence. Maybe they read our most recent post on Klout as our conversation really focused on how to correctly identify influencers and the role different social media tools should play. Now it certainly would help “get the word out” […]