Nick Hayes: Working with Influencers, Part 2 (Video)

Here’s the link to the long-overdue second half of ‘Working with Influencers’. Just a couple of minutes long. Related articles Nick Hayes: How has Influencer Marketing been hijacked by Social Media Vendors? – and how can it get back its link to Sales? (influencermarketingreview.com)

Influencer Marketing Quotes of the Week

“Isn’t it about time we return the focus of influence marketing to the actual sales converted instead of message amplification? Focus on who and where the customer is instead of the influencer? When executed with the right strategy, influence marketing will — and should be — about customer acquisition.” – Sam Fiorella (@samfiorella), Influence Marketing […]

Influencer Marketing Quotes of the Week

“Brands that think aggregating influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.” – Ryan Joe (@threefirstnames), Influencing the influencers “The key to engaging with any new influencer or branching […]

Influencer Marketing Quotes of the Week

“In the race toward Influencers with big audience numbers, we forget that there often is a disconnect between an Influencer’s ability to distribute content widely because of large number of followers, and her or his ability to drive results for a company. While audience size matters, it doesn’t matter as much as authority.” – Patrick […]

Influencer Marketing Quotes of the Week

“As the old saying goes, “Failure to plan is planning to fail,” and this rings especially true in influence marketing strategy. If you don’t have a solid plan of attack for raising awareness, building trust, and providing ongoing value for your influencers, they will quickly lose interest.” – Nyerr Parham (@nyerr), Why Brands Are So […]

Influencer Marketing Quotes of the Week

“[B]eware silver-tongued influencers who lack practical experience in the field about which they write and speak. Never be afraid to ask tough questions and if the answers don’t seem right, then find another source of advice.” – Michael Krigsman (@mkrigsman), Beware the loud voices of charlatan thought leaders “[W]e’re surprised that so many B2B marketers […]

Influencer Marketing Quotes of the Week

“Once you’ve developed your target list, you’ll need to invite your advocates to participate in the program. Make sure you deliver the invitation in a way that acknowledges their importance, and show that you value their participation. Be specific: how will you compensate them for their time and engagement? The best reward is one that […]

Influencer Marketing Quotes of the Week

“Don’t rush the observation step. Take time to understand the influencer. Rushing will usually result in missing the important subtle things that are most important! This can take a week or a month, depending on the person. Take your time…” – Robert Caruso (@fondalo), Building Social Media Relationships With Influencers “I see a lot of […]

Robert Caruso: Building Social Media Relationships With Influencers

Building Social Media Relationships With Influencers A frequent question I get from my connections in the social graph is “How do I build a relationship with an influencer for my brand/product”. Though it is a common question, the answer isn’t as common. Since I sincerely believe that social media marketing is a parallel universe to the real world, […]

Influencer Marketing Quotes of the Week

“Real influencers do not sway our decisions because of how high they score on a digital scale. They do because they make their stories relevant to us. Real influencers know that their success lies in the way they deliver their promises.” – Cendrine Marrouat (@cendrinemedia), The online influence trap… “We, the industry that makes a living […]