Influencer Marketing Quotes of the Week

“Often painted as either a mysterious dark art or as a revolutionary new concept (or both together), in reality marketing to influencers has always been around. In fact, the object of marketing is to reach those who influence purchasing decisions and to, well, influence them.” – Andrew Munro, Ultimate Guide to Influencer Marketing “It’s necessary […]

J-P De Clerck: Social Influence and Scores: Asking the Right Questions

Social Influence and Scores: Asking the Right Questions   Social – or digital – influence is probably one of the most debated topics in social media today. Unfortunately, it is frequently a debate about scores. Whether we like it or not, companies such as Klout and PeerIndex grant us a score that claims to be […]

Influencer Marketing Quotes of the Week

“Only then, after knowing what you want and what they want, start looking at ways to engage them. Never start with the score and don’t confuse it with influence. Be relevant and valuable first and understand a person is more than a score. Obviously, technologies will improve but, still, human behavior is too amazingly beautiful […]

J-P De Clerck: Influence and Power: The Delusion of the Social Klout Elite

Behind the official mission of Klout and other social influence tools is a reality of businesses, obsessed with influence and power. Earlier this month, I wrote a post about Klout and influence. When comparing the number of tweets it got, with those of other posts, I guess the post – and maybe, most of all the […]