Influencer Marketing Quotes of the Week

“The impact we make through social media can’t entirely be measured by numbers and scores. If you tweet, post, friend and follow people just to raise a number or better a score, you’re missing the point of social media. It’s not just about how powerful of an influencer you are. It’s about connecting with the […]

Amanda Maksymiw: Top 5 Influencer Marketing Misconceptions

Top 5 Influencer Marketing Misconceptions Don’t Let your Influencer Marketing Program Get Hung Up Lately I have been thinking and reading a lot about influencer marketing. I’ve spent the last three years or so focusing on OpenView’s influencer marketing program and helping our portfolio companies implement and improve their influencer programs. I’ve spoken to some […]

Jay Baer: Why Online Influencer Outreach is Overrated and How to Fix It

Why Online Influencer Outreach is Overrated and How to Fix It Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and […]

Influencer Marketing Quotes of the Week

“Often painted as either a mysterious dark art or as a revolutionary new concept (or both together), in reality marketing to influencers has always been around. In fact, the object of marketing is to reach those who influence purchasing decisions and to, well, influence them.” – Andrew Munro, Ultimate Guide to Influencer Marketing “It’s necessary […]

Influencer Marketing Quotes of the Week

Thanks to the influencer marketing community for a great week of content! Here are some of the highlights. (Click author’s picture for Twitter page.) “I think there is little point in reaching out to key influencers until you have done two things: the first is work out what the Social Graph of your community is i.e. what is […]