Influencer Marketing Quotes of the Week

“Brands aren’t born social. They don’t get talkworthy on their own or because an agency signs them up for Facebook and Twitter accounts. Word of mouth success takes planning and execution to insure that you[r] product is worth talking about, to make a humble can of soda or a hot new cell phone into products that become […]

Influencer Marketing Quotes of the Week

“The future is not about marketing to influencers – it’s about marketing with them. (This flaw in the term itself has surely resulted in the immediate deletion of countless pitches). Treating influencers as an extension of your company – rather than a distribution channel – will result in a more impactful experience for influencers and consumers alike.” […]

Influencer Marketing Quotes of the Week

“[T]he marketing industry has lost its clear guidelines as to influence and the people who wield it. With the narrowband publishing channels of magazines and television being steadily replaced by the broadband publishing environment [of the] internet, there are no longer a handy, limited group of influencers for marketeers to target.” – Adam Tinworth (@adders), […]

Jure Klepic: Paradox of Online Influence

Paradox of Online Influence I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based […]

Influencer Marketing Quotes of the Week

“Only then, after knowing what you want and what they want, start looking at ways to engage them. Never start with the score and don’t confuse it with influence. Be relevant and valuable first and understand a person is more than a score. Obviously, technologies will improve but, still, human behavior is too amazingly beautiful […]