Krista Bunskoek: Influence Marketing: How to Find Your Industry Leaders

Though this only covers the increasingly fashionable space of ‘social influencers’ if that’s what you want then this does have some useful pointers. Krista Bunskoek of Wishpond: Do you know how to use Influence Marketing to drive traffic to your blog, and increase your social ranking? Do you even know how to find your market […]

Jenna Dobkin: 4 Steps to Executing a Successful Influencer-Driven, Word-Of-Mouth Campaign

By Jenna Dobkin. Influencer marketing — leveraging relationships with advocates and influencers to help share your brand’s message — is poised for explosive growth. Are you ready? A Zuberance survey of consumers’ online behavior found that 90 percent trust a recommendation from the people they know while just 24 percent trust online ads. Plus, influencer […]

Russ Martin: SXSW – The Dangers of Influencer Marketing

While there are some willing to give influence ratings like Klout and Kred time to evolve, members of SXSW’s “The Secret Dangers of Online Influence Marketing” panel seriously challenged these online tools’ effectiveness. Some went as far as suggesting marketers drop their use altogether. “Klout and Kred don’t work. They never did and they never […]

Chuck Kent: Why Citizen Kane Would Never Make It As A Citizen Influencer

Citizen +K: The Rise of Social Influence A review of ROI: Return on Influence, by Mark W. Schaefer Orson Welles’ classic movie Citizen Kane tells of a once neglected and discarded child who grows to great influence as a king of content, but who fails to find lasting happiness.  Reading Mark Schaefer’s description of Citizen Influencers in his book ROI: Return […]

Influencer Marketing Quotes of the Week

“To truly mature the social influence – and, by association, the influencer – market, we need to remember how many aspects there were to Dale Carnegie’s seminal book and how they all had to be aligned to work their magic.” – Danny Brown (@DannyBrown), Social Influence and the Shift of the Carnegie Principle “Why not […]

Influencer Marketing Quotes of the Week

“The impact we make through social media can’t entirely be measured by numbers and scores. If you tweet, post, friend and follow people just to raise a number or better a score, you’re missing the point of social media. It’s not just about how powerful of an influencer you are. It’s about connecting with the […]

Bryan Kramer: Klout, Schmout. Connecting is the Real Clout.

Klout, Schmout. Connecting is the Real Clout. Let me start by saying, I’m not against numbers, scores or analytical methods that give us an objective understanding of how far-reaching our brand’s impact is, be it our personal or professional brand. Whew. Okay, now that I’ve stated that, here’s my real point today: The impact we […]

Influencer Marketing Quotes of the Week

“Brands aren’t born social. They don’t get talkworthy on their own or because an agency signs them up for Facebook and Twitter accounts. Word of mouth success takes planning and execution to insure that you[r] product is worth talking about, to make a humble can of soda or a hot new cell phone into products that become […]

Influencer Marketing Quotes of the Week

“Influencers can spot someone simply wanting to push their own PR agenda a mile off. Ensure key players in your online market trust you by proving you can add value to the conversation. If you’re sharing content or making recommendations, don’t be partial. Only push your brand when it truly is relevant and does deserve […]

Influencer Marketing Quotes of the Week

“[A] key mistake made by digital marketers is allowing the effectiveness of campaigns to be measured with just digital metrics like clicks, shares, and re-tweets. None of those metrics pick up the impact of offline behavior, such as word of mouth, which can be nine times more voluminous offline than online.” – Brad Fay (@kellerfay), […]