Krista Bunskoek: Influence Marketing: How to Find Your Industry Leaders

Though this only covers the increasingly fashionable space of ‘social influencers’ if that’s what you want then this does have some useful pointers. Krista Bunskoek of Wishpond: Do you know how to use Influence Marketing to drive traffic to your blog, and increase your social ranking? Do you even know how to find your market […]

CC Chapman: Is Your Influencer Marketing Failing Because It Is One Sided?

At Social Fresh West I spoke on the topic of how to successfully run influencer and advocate programs. It is a topic I know a lot about from years of running them for clients in my agency daysand from taking part in them from the other side of the coin quite often. While you have to attend a […]

Danny Brown: Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise

Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most […]