Jacques Warren: Social Media Influencer – State of a Concept

Social Media Influencer – State of a Concept Following my review of two important books in Social Media analytics in the first issue, I wanted to take more time to discuss the concept of influencer, one idea that certainly is at the center of Social Media Marketing. Why? Well, simply because marketers believe they can reap benefits through […]

Influencer Marketing Quotes of the Week

“Influence marketing is a valuable method of indirectly reaching target audiences directly. That’s not a typo: Influence marketing works by speaking to an individual, group of individuals or a type of individual that has sway in a niche or market, instead of trying to directly appeal to the whole.” – Chris Pilbeam (@chrispilbeam), Four Tips […]

Influencer Marketing Quotes of the Week

“Growing an online presence is important but let’s get real about influence. Presence doesn’t equal influence.  Presence can be measured in social media followings. Influence can’t.” – Martha Giffen (@MarthaGiffen), Online Social Influence Has Gone Crazy “When it comes to measuring influence, it is important to remember that the primary objective of an influencer program is […]

Bryan Kramer: Klout, Schmout. Connecting is the Real Clout.

Klout, Schmout. Connecting is the Real Clout. Let me start by saying, I’m not against numbers, scores or analytical methods that give us an objective understanding of how far-reaching our brand’s impact is, be it our personal or professional brand. Whew. Okay, now that I’ve stated that, here’s my real point today: The impact we […]

Influencer Marketing Quotes of the Week

“The future is not about marketing to influencers – it’s about marketing with them. (This flaw in the term itself has surely resulted in the immediate deletion of countless pitches). Treating influencers as an extension of your company – rather than a distribution channel – will result in a more impactful experience for influencers and consumers alike.” […]

Influencer Marketing Quotes of the Week

“[A] key mistake made by digital marketers is allowing the effectiveness of campaigns to be measured with just digital metrics like clicks, shares, and re-tweets. None of those metrics pick up the impact of offline behavior, such as word of mouth, which can be nine times more voluminous offline than online.” – Brad Fay (@kellerfay), […]

Jure Klepic: Paradox of Online Influence

Paradox of Online Influence I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based […]

Steve Goldner: A Real Look at Social Media Influence

A Real Look at Social Media Influence We talk about influence as if it is something new. Actually the definition has not changed in the past 1000 years or so, but tactics for influence engagement certainly have changed due to the digital revolution. And while many might consider my use of the term “digital revolution” […]

Influencer Marketing Quotes of the Week

“There are a lot of noisemakers out there, especially when it comes to social media. Focus and figure out who’s meaningful to your business. Who [do] your customers listen to? Have conversations with your sales team and others on the front line and then determine who matters and who doesn’t.” – Sheila Lahar, The Rise […]

Philip Beeching: Engage first, influence second

 Engage first, influence second I have previously blogged about the appearance of a new type of company such as Klout, Peer Index, ProSkore, Kred, and many others, which are seeking to give people a score based on their social influence on the web and help brands connect with the right influencer. In a society obsessed with measurement I believe there are […]