Influencer Marketing Quotes of the Week

“In the end, targeting a balance of influencers and advocates seems to be the right recipe. Both are incredibly useful in their own way, and so neither should be treated as a replacement strategy for the other.” – Chelsi Nakano, Influencer vs. Advocate (and Why We Need Both) “The number of followers you have on […]

Michael Brenner: Will Content Marketing Destroy Social Media?

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. I mean “Whoa!”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. I certainly do not agree […]