Chuck Kent: Why Citizen Kane Would Never Make It As A Citizen Influencer

Citizen +K: The Rise of Social Influence A review of ROI: Return on Influence, by Mark W. Schaefer Orson Welles’ classic movie Citizen Kane tells of a once neglected and discarded child who grows to great influence as a king of content, but who fails to find lasting happiness.  Reading Mark Schaefer’s description of Citizen Influencers in his book ROI: Return […]

Jacques Warren: Social Media Influencer – State of a Concept

Social Media Influencer – State of a Concept Following my review of two important books in Social Media analytics in the first issue, I wanted to take more time to discuss the concept of influencer, one idea that certainly is at the center of Social Media Marketing. Why? Well, simply because marketers believe they can reap benefits through […]

Influencer Marketing Quotes of the Week

“Influence is earned. Online can extend [influence] but doesn’t create influence typically.” – Vanessa DiMauro (@vdimauro), Webinar: What Does an Influencer Really Look Like? (Audio Recording) “We believe pretty strongly that too many people measure social media outreach simply because it can be measured – the numbers can be tracked…. Real influence is something very different […]

Scott Marticke: Influencing the Influencers

Influencing the Influencers When we talk about identifying influencers on social media, there is a tendency to look at the big picture: ranking by celebrity or industry status, by traffic, by number of followers, by number of comments, etc.  There are, however, several nuanced areas that need to be considered. Some of these may seem […]

Influencer Marketing Quotes of the Week

“[T]he marketing industry has lost its clear guidelines as to influence and the people who wield it. With the narrowband publishing channels of magazines and television being steadily replaced by the broadband publishing environment [of the] internet, there are no longer a handy, limited group of influencers for marketeers to target.” – Adam Tinworth (@adders), […]

Jure Klepic: Paradox of Online Influence

Paradox of Online Influence I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based […]

Influencer Marketing Quotes of the Week

“Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience?  What do they care about?… To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience.” – Amanda Maksymiw (@amandamaks), Top 5 Influencer Marketing Misconceptions […]

Influencer Marketing Quotes of the Week

There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]

Q&A with the Review: Philip Sheldrake, Author of “The Business of Influence”

This is the third installment of our ‘Q&A with the Review’ series in which we talk with prominent members of the influencer marketing community about their work and thoughts on the industry. Amanda Maksymiw and Duncan Brown helped us get the series started, and now we’re grateful that Philip Sheldrake, author of The Business of […]

Jay Baer: Why Online Influencer Outreach is Overrated and How to Fix It

Why Online Influencer Outreach is Overrated and How to Fix It Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and […]