Influencer Marketing Quotes of the Week

“Brands that think aggregating influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.” – Ryan Joe (@threefirstnames), Influencing the influencers “The key to engaging with any new influencer or branching […]

New eBook from OpenView Labs on Optimizing Marketing Channels

Our friends at the Boston VC firm OpenView Venture Partners have just released their latest eBook, “Discovery Channel: A Guide to Identifying and Prioritizing Optimal Marketing Channels.” It’s packed with great insights and features contributions from Ann Handley of Marketing Profs, Brandon Evans of Crowdtap, and Nick Hayes of Influencer50. Download your free copy here […]

Andrew Munro: Ultimate Guide to Influencer Marketing

Ultimate Guide to Influencer Marketing This is a great guide from OpenView Labs on how to do influencer marketing. Often painted as either a mysterious dark art or as a revolutionary new concept (or both together), in reality marketing to influencers has always been around.  In fact, the object of marketing is to reach those who […]