Influencer Marketing Quotes of the Week

“Don’t rush the observation step. Take time to understand the influencer. Rushing will usually result in missing the important subtle things that are most important! This can take a week or a month, depending on the person. Take your time…” – Robert Caruso (@fondalo), Building Social Media Relationships With Influencers “I see a lot of […]

Influencer Marketing Quotes of the Week

“[A]n important concept is quickly spiraling out of control.” “Influence does not equal popularity. When mass media was all we had, we relied upon impressions and Arbitron ratings as proxies of influence. Now there are ways to look behind mass metrics and better understand the conversations that lead to action. Influence scores are a throwback to […]

Paul Gillin: Trivializing influence

Trivializing influence The topic of online influence has suddenly become red hot as marketers have awakened to the reality that third-party validation by peers and experts is at least as important as marketing messages in customers’ decision-making. Not surprising, an important concept is quickly spiraling out of control. A number of free services with such […]

Paul Gillin’s Review of Katie Paine’s New Book: Sensible Talk About Social Media Measurement

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Those who still harbor this misconception should do themselves a favor and pick up Measure What Matters, a guide to digital ROI that puts common sense ahead of the current fan/follower frenzy. I’ll admit […]

Paul Gillin: Measuring the Immeasurable

Here’s a great post we saw by Paul Gillin: My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. I haven’t reviewed these tools in detail just yet, but […]