Jay Baer: Why Online Influencer Outreach is Overrated and How to Fix It

Why Online Influencer Outreach is Overrated and How to Fix It Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and […]

Zach Cole: Rethinking Social Influencer Programs

Rethinking Social Influencer Programs Let’s face it, there are certain people out there who have a knack for getting others to listen up and pay attention. This is not only a valuable trait offline, but also an especially useful one online, where messages and updates circulate through social channels at tremendous speeds. We tend to call […]

Influencer Marketing Quotes of the Week

“Often painted as either a mysterious dark art or as a revolutionary new concept (or both together), in reality marketing to influencers has always been around. In fact, the object of marketing is to reach those who influence purchasing decisions and to, well, influence them.” – Andrew Munro, Ultimate Guide to Influencer Marketing “It’s necessary […]

Influencer Marketing Quotes of the Week

“Only then, after knowing what you want and what they want, start looking at ways to engage them. Never start with the score and don’t confuse it with influence. Be relevant and valuable first and understand a person is more than a score. Obviously, technologies will improve but, still, human behavior is too amazingly beautiful […]

Monty Munford: The Limits Of Social Influence? Big Ben Is Influential On… Drugs

The Limits Of Social Influence? Big Ben Is Influential On… Drugs Last week I found myself in a sports bar in London’s West End. I was standing next to a couple being interviewed by Middle Eastern TV news channel Al-Jazeera who were giving their (inane, alas) views on a football match between two teams from […]