Influencer Marketing Quotes of the Week

There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot infographic, to Q&A’s with Ed Keller and Pierre-Loïc Assayag, to FIR Live’s great video panel on influencer marketing (the list goes on), it was an […]

Influencer Marketing Quotes of the Week

“[A]n important concept is quickly spiraling out of control.” “Influence does not equal popularity. When mass media was all we had, we relied upon impressions and Arbitron ratings as proxies of influence. Now there are ways to look behind mass metrics and better understand the conversations that lead to action. Influence scores are a throwback to […]