Influencer Marketing Quotes of the Week

“Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience?  What do they care about?… To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience.” – Amanda Maksymiw (@amandamaks), Top 5 Influencer Marketing Misconceptions […]

Amanda Maksymiw: Top 5 Influencer Marketing Misconceptions

Top 5 Influencer Marketing Misconceptions Don’t Let your Influencer Marketing Program Get Hung Up Lately I have been thinking and reading a lot about influencer marketing. I’ve spent the last three years or so focusing on OpenView’s influencer marketing program and helping our portfolio companies implement and improve their influencer programs. I’ve spoken to some […]

Carolee Sherwood: Tortoise vs. Hare: An Influencer Marketing Case Study

Tortoise vs. Hare: An Influencer Marketing Case Study   You know the story. There’s a score to settle between the tortoise and the hare. The hare is haphazard and in a big hurry. The tortoise is methodical and willing to pace himself. If influencer marketing were a race, my money would be on the tortoise. Of course, […]