Rohn Jay Miller: Dachis Group: The Challenge of Measuring Social Influence With Big (Big) Data

Dachis Group: The Challenge of Measuring Social Influence With Big (Big) Data Online social influence is one of those phenomena that are hard to define, but we “know it when we see it.” And social influence is even much harder to track than it is to define. Businesses are becoming increasingly social in their marketing, […]

Influencer Marketing Quotes of the Week

“The problem is, decision-making is really complex, and it’s difficult to pick out when and where influence happens. One thing’s for sure – it happens multiple times over multiple occasions. So you have to find all of the people that influence over the decision lifecycle. That’s one of the things that makes B2B influence different […]

Influencer Marketing Quotes of the Week

Thanks to the influencer marketing community for putting out so much great content for us to quote from this last week! Here we go… (Click picture for author’s Twitter page.) “My hunch is that as the price point goes up, you’ll listen increasingly less to your tight-knit group and more to stranger-experts, people whom you don’t know personally […]

Rohn Jay Miller: Delete Your Klout Profile Now!

This post might have been more effective without the vitriol and personal attacks, but there are some worthwhile points here: Klout’s CEO Joe Fernandez gave an interview this summer—before the new Klout algorithm rolled out—in which he said, ““When you think about it, the idea of measuring influence is kind of crazy. Influence has always been something […]