Influencer Marketing Quotes of the Week

“Isn’t it about time we return the focus of influence marketing to the actual sales converted instead of message amplification? Focus on who and where the customer is instead of the influencer? When executed with the right strategy, influence marketing will — and should be — about customer acquisition.” – Sam Fiorella (@samfiorella), Influence Marketing […]

David Kamm: Who Didn’t You Know, and When Didn’t You Know Them?

This post from David Kamm may be brief, and perhaps it doesn’t tell you anything you don’t already know. But it’s a great reminder of the origins and true purpose of Influencer Marketing – its raison d’être, if you like. The experience described here is exactly what Influencer Marketing was first meant to address.  Who Didn’t You Know, and When […]