Influencer Marketing Quotes of the Week

“[T]the importance of audience measurement and data for influencer marketing is the same as that to television, radio or digital marketing. This data is key to matching the message, the product, service or brand, to the correct audience, in hopes of influencing consumer behavior within that audience.” – Craig Rennick (@craigrennick), The Importance of Influencer […]

Influencer Marketing Quotes of the Week

“Isn’t it about time we return the focus of influence marketing to the actual sales converted instead of message amplification? Focus on who and where the customer is instead of the influencer? When executed with the right strategy, influence marketing will — and should be — about customer acquisition.” – Sam Fiorella (@samfiorella), Influence Marketing […]

Influencer Marketing Quotes of the Week

“In the race toward Influencers with big audience numbers, we forget that there often is a disconnect between an Influencer’s ability to distribute content widely because of large number of followers, and her or his ability to drive results for a company. While audience size matters, it doesn’t matter as much as authority.” – Patrick […]

Sam Fiorella: Where Culture Derails Social Influence Marketing

Where Culture Derails Social Influence Marketing   During her 2005 tour of Japan, world-wide music superstar Madonna publicly praised Japan’s “Washlet,” an “intelligent” toilet that provides – among other features – posterior-cleaning water jets, hot air dry function, ambient background music and odour-masking technology. “I’ve missed the heated toilet seats,” the pop-diva promoted upon leaving […]

Influencer Marketing Quotes of the Week

“Before Facebook and Twitter, PR flacks often pointed to ad values based on column inches or circulation numbers of potential readers or viewers. The shift to online content provides more exact determination of how many people were exposed to content such as page views, but that still isn’t what matters. “Communication has always been and continues to […]

Sam Fiorella: Can You Be Influential While Under The Influence?

Can You Be Influential While Under The Influence? The debate around influence scoring and measurement has once again reared its ugly head with a new series of articles written in Wired Magazine, Forbes and Social Media Examiner, among others. Mark Schaefer also published a book recently titled: Return on Influence, which presents the online influence tracking service Klout.com as the future of marketing: […]