Influencer Marketing Quotes of the Week

“The future is not about marketing to influencers – it’s about marketing with them. (This flaw in the term itself has surely resulted in the immediate deletion of countless pitches). Treating influencers as an extension of your company – rather than a distribution channel – will result in a more impactful experience for influencers and consumers alike.” […]

Scott Marticke: Influencing the Influencers

Influencing the Influencers When we talk about identifying influencers on social media, there is a tendency to look at the big picture: ranking by celebrity or industry status, by traffic, by number of followers, by number of comments, etc.  There are, however, several nuanced areas that need to be considered. Some of these may seem […]