Philip Beeching: Engage first, influence second

 Engage first, influence second I have previously blogged about the appearance of a new type of company such as Klout, Peer Index, ProSkore, Kred, and many others, which are seeking to give people a score based on their social influence on the web and help brands connect with the right influencer. In a society obsessed with measurement I believe there are […]

Influencer Marketing Quotes of the Week

Thanks to the influencer marketing community for a great week of content! Here are some of the highlights. (Click author’s picture for Twitter page.) “I think there is little point in reaching out to key influencers until you have done two things: the first is work out what the Social Graph of your community is i.e. what is […]