Danny Brown: Social Influence and The Marketer’s Dilemma

Social Influence and The Marketer’s Dilemma Just 20 short years ago, marketing was pretty easy. You got your budget, you allocated it to the media buy (TV, print, radio, direct), and away you went. If you were conscientious, you’d collect results and give them to your clients. If you weren’t, you’d correlate any increased foot […]

Influencer Marketing Quotes of the Week

“Before Facebook and Twitter, PR flacks often pointed to ad values based on column inches or circulation numbers of potential readers or viewers. The shift to online content provides more exact determination of how many people were exposed to content such as page views, but that still isn’t what matters. “Communication has always been and continues to […]