Brandon Hickie: Should You Reconsider How You Measure Online Influence?

Should You Reconsider How You Measure Online Influence? Have you ever considered how becoming an influencer in a selected subject matter could impact your business? If so, you have probably explored Klout, Peer Index and other tools for measuring online influence, so you could determine how you were stacking up to the competition. In doing so, you probably […]

Q&A with the Review: OpenView’s Amanda Maksymiw

This is the first installment of our new ‘Q&A with the Review’ series in which we talk with prominent figures in the influencer marketing community about their work and their thoughts on influencer marketing today. We’re thrilled to be able to begin the series with Amanda Maksymiw from the Boston venture capital firm OpenView Venture […]

Influencer Marketing Is Perfect for Startups

OpenView Venture’s recent eBook is a timely reminder that almost every size company can – and should – benefit from influencer marketing. Yet to date it’s been mostly large, established brands who have invested in strategic influencer marketing programs. This shouldn’t be the case, as influencer marketing is perfect for startups. Perhaps the larger organizations […]