Influencer Marketing Quotes of the Week

“Real influencers do not sway our decisions because of how high they score on a digital scale. They do because they make their stories relevant to us. Real influencers know that their success lies in the way they deliver their promises.” – Cendrine Marrouat (@cendrinemedia), The online influence trap… “We, the industry that makes a living […]

Influencer Marketing Quotes of the Week

“There are a lot of noisemakers out there, especially when it comes to social media. Focus and figure out who’s meaningful to your business. Who [do] your customers listen to? Have conversations with your sales team and others on the front line and then determine who matters and who doesn’t.” – Sheila Lahar, The Rise […]

Sven Litke: Key benefits of influencer marketing – it’s not (only) about numbers

Key benefits of influencer marketing – it’s not (only) about numbers What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will help your company establish brand awareness and drive sales by generating contact points for your […]