Influencer Marketing Quotes of the Week

“[T]he marketing industry has lost its clear guidelines as to influence and the people who wield it. With the narrowband publishing channels of magazines and television being steadily replaced by the broadband publishing environment [of the] internet, there are no longer a handy, limited group of influencers for marketeers to target.” – Adam Tinworth (@adders), […]

BrandSavant: Confusing Activity With Influence, by Tom Webster

Every time I see research like this, which claims that the number of Twitter followers does NOT correspond to influence, another little piece of my soul rots away. Apparently, using “data,” the study’s authors put the lie to the “million follower fallacy” by demonstrating that users with high follower counts don’t spawn a proportionate number of […]